By the early 20th century, diamonds had become synonymous with engagements thanks to clever marketing campaigns by De Beers Consolidated Mines Ltd., which coined the famous slogan “”A Diamond Is Forever.”” This campaign helped cement diamonds’ place as the ultimate symbol of everlasting love. Today, nearly 80% percent of all engagement rings sold feature diamonds. While other gemstones like sapphires or emeralds may be used instead, nothing quite compares to the timeless elegance and sparkle offered by these precious stones. Diamonds come in many different shapes and sizes – from classic round cuts to more modern princess or cushion cuts – allowing couples to choose something unique that reflects their personal style. And while traditional white diamonds remain popular choices for engagement rings today, colored diamonds are also gaining popularity due to their rarity and uniqueness.

Despite changing trends in fashion over time, one thing remains constant: Engagement rings will always be a symbol of love and commitment. And as long as there are couples in love, diamonds will continue to hold a special place in our hearts – forever.” They are the ultimate expression of devotion, representing an unbreakable bond between two people. The history of https://www.vervemagazine.co.nz/diamonds-on-richmond/ diamond engagement rings can be traced back to ancient Rome, where they were used as a symbol of eternal love. The Romans believed that diamonds were created by the flames of love and that they had magical powers to bring good fortune and protect against evil spirits. However, it wasn’t until the 15th century that diamond engagement rings became popular in Europe.

Archduke Maximilian of Austria was one of the first men to give his betrothed a diamond ring when he proposed to Mary of Burgundy in 1477. This sparked a trend among European nobility, who began exchanging diamond rings as symbols of their love. It wasn’t until the late 19th century that diamonds became more widely available thanks to new mining techniques in South Africa. This led to an increase in demand for diamonds and paved the way for De Beers’ marketing campaign “”A Diamond Is Forever”” which launched in 1947. The campaign aimed at creating emotional connections with consumers through advertising campaigns featuring romantic images such as couples holding hands or walking on beaches while wearing sparkling diamond jewelry pieces.